Two brothers recognised a problem. They made a plan to fix it. They made it work. Back in the Game.
In 2013 Sam's best friend passed away. 'Pinners' was as good a person you could hope to meet. He was a family man. He was fit as a fiddle. In his memory, a group of friends completed Tough Mudder, UK. Sam trained the group remotely, with many of them enjoying significant physical transformations. They completed the 12-mile course. They loved the event and immediately asked ‘what’s next?’ They felt energised and healthier. They were accountable and connected to each other. And, importantly, they also saw their own vulnerabilities. We had a responsibility to ourselves and to our families, to prioritise our health.
Back in the Game was born.
And in the spirit of their much-missed friend, BITG adopted Pinners’ mantra: Onwards
Ben Rosser
Ben has spent the last 15 years working in marketing services, leading agency growth as well as client teams across technology, sport and consumer brands. As a husband and dad, Ben is a classic BITG case study! Time poor, but with an inherent want and need to be healthy. And that brings a firm belief in the important - and fun - role that BITG plays in the life of its members. Ben is a graduate of Loughborough University, alumni of Harvard Business School and has an MBA in Marketing.
Sam Rosser
Sam has spent over 20 years in the health and fitness industry as a physical performance coach in professional sport, personal trainer and health coach within the corporate sector. As a dad of two young kids, Sam empathises with the challenges of modern life and understands the need for balance and realistic expectations, when it comes to health and fitness. From the UK but now living in Sweden (via 4 years in NZ), Sam has a degree in sport and specialist qualifications in performance enhancement (NASM-PES) and corrective exercise (NASM-CES).